Small Business Saturday and Reasons to Shop Local
So we know that deals from the big retailers aren’t all that great, but what about your local stores? People are often amazed to discover that their friendly local retailers not only have great deals for the holidays but all year round, and they’re much more pleasant to shop with. Whether it’s exceptional service, great inventory, or the simple convenience of being down the block, your local stores have so much more to offer you. It’s true, you may find the price of an item is a few dollars higher than at Big Box Mart but understand what you’re getting for that minor increase. A staff that calls you by name when you walk in. A family member or friend to help you find what you need. Understand that you are supporting not just the business owner, but their employees, your town government and schools. These people are your friends, family, and neighbors. Communities don’t simply exist because people live there, residents need jobs and places to purchase goods and services from. Without our local businesses, not only would we need to drive further for things, but our quality of life would drop. When we support local businesses, we support ourselves. So before you tackle the shady marketing tactics of faceless corporations, consider visiting your friends and neighbors; you’ll be glad you did.
Price vs. Value
Rather than sell you the highest priced device they can talk you into, local stores work with your budget to find the best value. Not only that, but their regular pricing is often at or below what the big stores offer anyway, AND they give each client truly personalized service. Instead of simply selling you something with all sorts of bells and whistles, local stores work to understand your priorities. This way they can determine what will get you the most benefit. For local businesses, customers aren’t just another addition to the sales quota, they are friends and neighbors, people they see every week. Wouldn’t you rather shop with a friend and get the best value you can?
My father taught me it’s better to spend a little more money on a quality product than a little less on a cheap alternative and then have to buy it again. While many people consider a lower price to be the better deal, most local stores prefer to offer higher quality products to their customers. Why? Because they know their customers will be happier with a quality product, long after the thrill of the “deal” goes away.
Please note that our office will be closed Wednesday through Friday this week (November 21st-23rd) as we spend time with our families during the Thanksgiving holiday. Enjoy your time with family and give thanks, we have so much to be grateful for!